What to Avoid When Staging

by Brenda Wilson 08/11/2019

Preparing your house to sell can mean different things in different markets. You want your home to be competitively priced and attractive to the buyer, so you put some extra effort into staging and end up with no takers. What happened?

Despite what you see in decorator magazines and on television, sometimes less is more, way more when it comes to staging your home.

Here are some areas to watch out for when following staging “advice.”

  • Over the years, real estate agents have shared the notion that freshly baked cookies or bread evoke a warm and welcoming atmosphere. But unless you're offering the treats to share, leave the baking to the shop down the street. The idea has run its course and appears to be just what it is—a sales tactic that might backfire on you.
  • In the same vein, don't light scented candles all over the place. What seems delightful to you may be overpowering to your potential buyer. They may be wondering just what you're trying to cover up. Instead, open the windows and air it out. Or use an odor-removing spray with a "fresh" or "linen" scent.
  • Don’t cover the windows. Don’t buy new blinds, new drapes, new valances, or sheers. Just don’t! Your windows should be as lightly-dressed as possible. Remove or pull up shades to let the dazzling sunlight stream through the clean glass. Chances are, your buyer has different taste from you, so spending money on new window coverings would be a lose-lose!
  • Leave the music and television off. Since you don't know your buyer's taste in music any more than you know their taste in candles, allow the home's everyday sounds to become music to the buyers' ears.
  • Don’t decorate every surface. It’s easy to do when using magazines or home décor shows as your guide, but savvy buyers want to see the nitty-gritty surfaces. They want to know what they’re buying, and not worry about what you’re covering up with all that stuff.
  • During holidays or events, don’t overdo the celebratory decorations. These become distractions and may turn off your buyers.
  • If you've painted a room a deep shade of red or purple, consider painting it light and bright before your open house. Regardless of how popular they are in theory, homes with darker shades don't sell as quickly as lighter hues.• Don't leave family portraits and very personal items hanging on walls or filling display spaces. You want the buyers to imagine themselves there, not to see you.

When staging your home for sale, opt for less, not more. Less furniture, fewer window coverings, and limited décor give your home its best chance. For more ideas on home staging, talk to your local real estate agent.

About the Author
Author

Brenda Wilson

THE SARASOTA PARADISE GROUP - 2018 Craig & Brenda have successfully listed HOMES & CONDOS located in LAKEWOOD RANCH COMMUNITIES, and WATERFRONT, BEACHFRONT, GOLF COURSEs including many unique properties requiring their customized expertise. Many of their clients have relocated from around the globe including year-round and part-year owners. Craig is a Broker Associate and earned the Certified Luxury Home Marketing Specialist and the Certified Distressed Property Expert designation, and is also a New Home Specialist. Brenda is a licensed Realtor and earned her Certified Luxury Home Marketing Specialist along with numerous other designations. The Wilsons have a proven success record with tremendous staff & systems. As top listing agents, their marketing plan is professional, proven and includes an aggressive multi-pronged internet marketing campaign. Married for 34 years, Brenda & Craig were both raised in upstate New York near Binghamton, where Craig graduated college with an accounting degree. After remodeling several homes of their own, they moved to Virginia Beach in 1986 to partner a start-up financial service business ALMOST A BANC, offering check cashing, money orders, Western Union and packaging services. Building to 19 locations with over 120 employees and gross revenues in excess of $3 million per year, they sold the company in February 1992 to a Bear Stearns subsidiary. Craig held his Virginia Real Estate license and negotiated dozens of commercial leases for check cashing & tax centers. In 1991, Brenda & Craig started Quick-File Tax Network (similar to H & R Block tax preparation centers). Quick-File Tax Network quickly expanded to 29 offices in Virginia & Maryland – offering Tax preparation services & refund loans. With 100+ employees each season, they processed 4,000 – 7,700 tax returns per season, and then sold the business in 1995. Their custom designed FEEBASE database, training & form kits were licensed by Mellon Bank for use by thousands of other tax offices around the country for several years. In 1994, Craig went to work as a Sales representative for McCarthy Enterprise that included relocating to Rockport, Texas and lots of travel, selling time management systems & journals to manufacturers of leather & vinyl planner covers. During this same timeframe, Brenda started her career in Real Estate, working for Coldwell Banker, and then moved to a small luxury brokerage Key Allegro Real Estate in Rockport. Brenda was a Rookie of the Year in 1995 proving herself a valuable asset receiving various awards for top production. In July 1999, the Wilsons made their move to Tulsa, Oklahoma to pursue Bible College for Craig and start their real estate career together. Craig graduated Bible School and worked part time as a Children’s Pastor for 3 years. During this same time, Brenda & Craig quickly evolved into a top real estate team averaging over 60 sales per year in 2000-2004. During their last year in Tulsa, the Wilson Hometeam was the number one Keller Williams Real Estate team in the Tulsa Market with 80 sales. Systems were fine tuned, followed by many happy buyers and sellers. In July 2004, the call of the sunny Gulf Coast climate and sales opportunities led Brenda & Craig to relocate to Paradise on Florida’s gulf coast in the Sarasota-Bradenton area. They transferred to Keller Williams Realty Select and have consistently earned many top production awards annually for the past 13 years. Craig and Brenda's team continues to evolve as their daughter, Jessica Coay, became team administrator in 2016 – working at the office 3 days a week. In 2017 she activated her real estate license and has now joined the team working with buyers and sellers. In 2017, they joined with Fine Properties and have also hired Judi Wilson as a full-time team administrator. The Sarasota Paradise Group gives you the advantage of having multiple agents to hold open houses, show property, and watch the market continuously to assist our clients navigate their real estate needs! If you’re considering selling or buying a property, let Brenda & Craig show you the benefits of working with an experienced team with a proven plan for maximizing your return. Call Craig & Brenda at (941) 321-8686.